The passion for trading and creating positive atmospheres and a good dose of humor were things that founded YAYA in Netherlands 1992.
The style breaths both feminine and edgy or nonchalant and casual with a feminine twist. YAYA items are made to be the foundation for every woman’s wardrobe. Ranging within vintage and industrial influences, with a hint of beach life, YAYA hasnesses fun and cheerfulness throughout every stich.
"East or west, home is best. YAYA is not a person, it’s not an age, it’s not just a great coat. It’s a way of living."